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The Most Important Sentence

Consider this… There  is one sentence that decides if your ad or blog post gets read or ignored. And if you’re thinking it’s the headline, you’re wrong. Hard to believe? Check out this statistic from copyblogger.com: On average, 8 out of

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Posted in copywriting

The Only Online Marketing Metric That Matters (and how to improve it)

Online marketing has exploded. Clicks. Links. Visits. Impressions. Rankings. Bounce rates. We now have so many ways of measuring “success.” But what is the true measure of a successful marketing campaign?

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Posted in copywriting, success metrics

Paul B. Keep

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