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Creating A Marketing Story That Sells – By Copyblogger.

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Posted in copywriting

The Copywriter’s Dictionary

Tell someone you’re a copywriter and you’ll get one of two reactions. Either they wont know what that is or they’ll say “Oh so you’re a word guy!” and they’ll start quizzing you with big or obscure words. Let me

Posted in copywriting

The Truth about FREE

Free. The word triggers the lizard brain. It reaches into the impulsive section of your reader’s brain—bypassing rational thought. It makes them read on. It makes them sign up. It even makes them buy. But do you wanna know the

Posted in copywriting, Power Words

3 First Sentence Hacks That Get Your Entire Ad Read

Here’s the thing. You aren’t going to sell much if people don’t read your ad. And it makes sense. Have you ever been jumped by a salesman and before he says anything you’re already trying to tune him out and

Posted in copywriting, the first sentence

The Most Important Sentence

Consider this… There  is one sentence that decides if your ad or blog post gets read or ignored. And if you’re thinking it’s the headline, you’re wrong. Hard to believe? Check out this statistic from On average, 8 out of

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Posted in copywriting

The Only Online Marketing Metric That Matters (and how to improve it)

Online marketing has exploded. Clicks. Links. Visits. Impressions. Rankings. Bounce rates. We now have so many ways of measuring “success.” But what is the true measure of a successful marketing campaign?

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Posted in copywriting, success metrics

Paul B. Keep

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